More on Viral Marketing - From the Horse's Mouth

You'll have read me elsewhere, perhaps, writing on the subject of viral marketing techniques. Essentially, its a kind of 'pass it on' marketing, where you give an incentive to your reader to pass on the information, product, or whatever to their friends and associates. Eventually, once you reach a 'critical mass', your product or service becomes self-publicising.

Major players like MSN, with Hotmail, and Google have used the technique - that's why they became major players.

Now I'm pleased to be able to report that one of the major players in viral marketing techniques, Justin Blake - CEO of ViralShock.com, has allowed me to reprint an article on the subject on my Well Versed articles pages.

He explains the principles behind the method and how you might use it to increase your own business - almost regardless of the type of business you're in.

You can read the article here or go straight to the horse's mouth at his website, here.

Roy Everitt, Writing For Results