Do What I say, Not What I Do

About a week ago, Darren at Blogged Out asked me to write a short article on copywriting for your blog. I was very flattered, so naturally I obliged. One of the things I distinctly remember mentioning was 'post regularly'. Ahem....

Anyway, it's been a busy week, what with writing book proposals and sales letters and running an Adwords campaign, and so on, but I really should have found the time to practise what I preached.

So I've grabbed a few minutes to give you the heads-up on a new resource that will be up and running in a couple of weeks or so. It's designed for owners of small businesses, start-ups and people planning to take the big leap into self-employment, and there will be information, resources and opportunities for bigger business owners, too. You'll find some other posts on encouraging people to consider 'the big leap' in my archives.

Now, I know that many of this blog's readers are business-owners, freelancers or wannabes, so a lot of you will be interested to see what's on offer. Striking out alone for the first time can be lonely and scary, but here's a brief excerpt I've 'borrowed' from the website's description of its contents that might encourage you:

Welcome to our oasis. A place of calm, confidence-building and continuity. A one stop site where you can find out all you need to know about business, ask stupid questions without feeling stupid, and ‘meet’ experts in every area – one to one, question after question, month after business-building month.

We don’t claim to know everything, here at ..., but we do know an awful lot of people who between them have answered every question we’ve ever thrown at them – so we’ve signed many of them up to .... Now they can answer all the questions you want to throw at them, too.

It goes on to list some of the resources and exclusive content and specifically emphasises the encouragement and ideas that will be forthcoming for new business owners - from specialists in every minefield you'll ever encounter! It will also be very good value - probably a fraction of the price you might expect.

The unabashed aim of the site is to become 'the best one stop business resource the UK has ever seen'.

I'll keep you informed about its progress, and bring you sign-up details just as soon as I have them.

Roy Everitt, Writing For Results