Money For Nothing? Apparently So!

The primary concern of any business is probably cash flow - or it should be.

Second, though, is return on investment. Assuming we can 'cash-flow' the investment, any positive return is good. A few percent is acceptable, if the scale of investment is large enough, 100 percent is very rare but can happen (in property, for example, given time), but 1000 percent is phenomenal.

What about infinite returns, where the initial cost is totally recovered and subsequent investment is self-financing? Again, property can do that, if done well, but advertising?

Apparently so. One New York doctor has managed to get 87 million dollars worth of free pay-per-click advertising, earning him (when he last counted it) over 314 million dollars in sales.

Exactly how he's done it, and how you or anyone else can do it too, is explained here.

He really does let the cat out of the bag on this one. Quite what Google think about it is not yet in the public arena!

But I'd strongly suggest you get onto this quickly, before they close whatever loophole the good doctor has uncovered.

He'll explain it all here.

Roy Everitt, Writing for results