Sometimes even big business thinks too small

A couple of days after doing a presentation on pay per click advertising I awoke annoyingly early, with a sudden realisation. It was something that had been staring me in the face for almost a year, actually.

It was this: there are companies in every major town, and probably most minor ones, that do very well thank you, serving a local market that knows who they are, where they are and what they do. And which are almost totally unknown, even in the next town.

Many of those firms produce excellent and unique goods or services, or deliver them in a way that beats the opposition - at least in their 'patch'.

So why aren't they delivering them further afield? Mostly, there's no good reason, except that they're doing very nicely thank you, selling to the people who know who they are, where they are and what they do.

And if they don't want to sell even more and do even better, that's fine.

But how many of them would like to be bigger, more profitable, more successful? How many are simply complacent or assume their business has reached its natural, optimum size?

Find a few - they're in every town - and help them market to the wider world, even the next town, and they should be happy to pay you royally.

You and I know that it's fairly simple to sell a good product to a waiting world. Our jobs as marketing copywriters is to connect the two.

Or, in entrepreneurial terms, our job is 'to satisfy a need, profitably'.

Go to it!

Roy Everitt, Writing For Results

PS. Naturally, I offer this very service to firms in my local area and beyond. I tell you more about the service I offer, HERE.