Money For Nothing? Apparently So!

The primary concern of any business is probably cash flow - or it should be.

Second, though, is return on investment. Assuming we can 'cash-flow' the investment, any positive return is good. A few percent is acceptable, if the scale of investment is large enough, 100 percent is very rare but can happen (in property, for example, given time), but 1000 percent is phenomenal.

What about infinite returns, where the initial cost is totally recovered and subsequent investment is self-financing? Again, property can do that, if done well, but advertising?

Apparently so. One New York doctor has managed to get 87 million dollars worth of free pay-per-click advertising, earning him (when he last counted it) over 314 million dollars in sales.

Exactly how he's done it, and how you or anyone else can do it too, is explained here.

He really does let the cat out of the bag on this one. Quite what Google think about it is not yet in the public arena!

But I'd strongly suggest you get onto this quickly, before they close whatever loophole the good doctor has uncovered.

He'll explain it all here.

Roy Everitt, Writing for results

The Biggest Mistake in Copywriting

Well, there must be a few candidates, right?

Right. There are.

But number one, and the one that's so hard to avoid and which marks out the novice from the experienced pro, is falling for the idea that you can 'create a desire'.

You can't. Not really, or only very, very rarely. Bob Bly doesn't, Dan Kennedy doesn't.

What really successful copywriters and marketers like them do is find an existing desire and show people how they can satisfy that desire - preferably easily, quickly and cheaply. What that requires is for the marketer to tap into the conversation the 'prospect' is already having with themselves, however subconscious that conversation may be, and engage with that. They simply 'join in'.

Once that's been achieved (and that's the job of the headline copy, reinforced by the first part of the body copy) the writer can then start to steer the conversation towards what should be an inevitable conclusion: that the product is exactly what the prospect has desired all along.

If it is the right product - and it always should be - then demonstrating that that's the case should be a piece of cake.

So now the only course of action that makes any sense at all is to buy.

Roy Everitt, Writing For Results

PS. For help in crafting your sales copy, for advice and assistance in any aspect of marketing (or to just have us do it all for you!), visit www.cinnamonedge.com or email us at win@cinnamonedge.com

We'd be delighted to help.

PPS. Plus, we're still offering our generous referral commissions, here.

I Think We All Know The Secret

I'm sure most of us have heard of it (the book, the movie), by now.

And I'm pretty sure we all know that it works, if only for other people, and we know how it works, too.

The Law of Attraction, The Cosmic Ordering Service, The Cosmic Dinner Lady, are all versions of the power of positive thinking, and we know that that works for those people with the mental strength to maintain a positive attitude, a 'can do' approach and an ability to see opportunities ahead of problems. These are the people who thrive in difficult times and prosper during recessions.

The secret, then, is to develop that ability for ourselves. Whether that is as simple as learning what we need to do from a book or film, or a longer-term project for some of us to unlearn all the negative attitudes accumulated over decades is another matter. I'm inclined to think that people who achieve quick results were on the threshold anyway, while those who struggle probably had further to go.

One thing is critical to most people's success, though, and that's a peer group of people who allow them to believe what they need to believe. Being surrounded by those who pooh-pooh every idea they're not comfortable with, or who try to hold their 'friends' down to their own level, is certain to make real success harder to achieve.

Once we've found a new way, a new group of people to help us go there and a route map we know will get us to our desired end result, we often, sadly, have to say goodbye to a few old friends along with some old ideas, our old limitations and our failure 'comfort zone'.

Usually, it's essential to move on if we're to move up.

If we can't bear to do that, we're simply not ready to succeed. It's as simple as that.

It's really No Great Secret.

Roy Everitt, Writing For Results

PS. For more ideas and information on how you can create, build and grow your business and achieve genuine success with the encouragement, assistance and resources of your own ready-made peer group (or mastermind group), go to www.cinnamonedge.com and follow the link to UKBI, or go directly HERE.