What we are: Marketing Professionals What we're doing: marketing professionals

Thursday, June 28, 2007

More Revelations From the UK Entrepreneurs' Convention

It seems that Gary Vurnum, one of the speakers (who was every bit as interesting off-stage as he was on) has followed some of fellow presenter Peter Woodhead's advice and example, and rescued a classic text from obscurity.

Peter told an enthralled audience exactly how to find lost manuscripts, long out of copyright, and turn them into valuable resources for the modern age.

You've probably heard of Napoleon Hill's 'Think and Grow Rich', and most people believe that was the volume that made his name and his fortune. In fact, despite numerous financial misadventures along the way, Hill was making a very good living before Think and Grow Rich was even published, through copywriting and speech writing.

What I didn't know was that he also published another major work, almost a decade before TaGR where he first espoused many of the thoughts and ideas of the later book. It was a much bigger work, which might explain why fewer people have read it, but it's probably his masterpiece.

Napoleon Hill called his work 'The Law of Success', and now it's been successfully republished and it's as pertinent as ever. Gary Vurnum puts a lot of his own success down to working through it 'about ten times'.

Gary has converted the work into a course, so it's far more digestible, and added some amazing bonuses, worth more than he's actually charging for the course.

You can find out more about it here.

Roy Everitt, Writing For Results

PS There's even a 'public domain' (out of copyright) edition of Think and Grow Rich and several people (including Gary Vurnum, I believe) have republished their own versions of the classic work.

Monday, June 25, 2007

In the Land of Millionaires the Wannabe is King

Just back from the UK Entrepreneurs' Convention at London Heathrow, organised by serial entrepreneur Steve Foley, where we mixed and mingled with the stars of the show in the intervals and during the evening, and even over breakfast.

One thing soon becomes very clear at these events: most of the stars are nothing of the sort, and most very successful people are just people who've been very successful.

(Actually, that's not quite true and doesn't do them justice. There is a characteristic that all the most successful people share, and which I don't think has ever been isolated before - but I'm not about to reveal it here!

In fact, I'm going to study the subject, test the hypothesis, and then write and publish a book on it...)

But what these people are not is 'starry'.

Anyway, there we were, chatting happily with these millionaires, multi millionaires and soon-to-be millionares, and one other characteristic revealed itself as being applicable to most of them, if not all.

Remember, we've met and made friends with most of them previously, so we're relaxed and comfortable chatting with them - but they're mostly quite happy to spend a bit of time with anyone who'll listen, and even to accept advice and opinions on their presentations and even their business ideas.

But what most of them seem to share is a desire to spread the word, to help those who want to follow their example, to advise people on their own ideas and to see more and more people gain the financial independence that they've attained.

In short, for them, the wannabe really is king.

That's because they understand what so many less wealthy people don't seem to understand - that there's plenty of wealth to go round. Your becoming wealthier won't make them less wealthy and whatever you achieve they can continue to make as much money as ever. In fact, they can still make as much as they want.

Plus, just helping other people can be a tremendous reward in itself.

So we were really pleased to see our friend Paul Gunter of http://www.domainprofitguide.com/ do so well with his presentation, just as we were pleased to meet Ron Holland, David Anderson and fellow copywriter Michael Silk for the first time. Long chats in the bar with Gary Vurnum, DJ Ray and other delegates were equally fascinating. A few wise words from Andy Shaw and Greg Ballard over coffee were invaluable.

But perhaps the best thing about events like the UK Entrpreneurs' Convention is to be surrounded by positive people for eighteen hours a day for three days. That's not positive in the 'Rah-rah, fake optimism, everyone say "Yeah!"' kind of way, but in the quieter 'can-do' or, even better, the 'am doing' sense.

Everyone is there to learn and to share the secrets of success, to share ideas and maybe to find new business partners and it's a gently intoxicating mix, which I'll be writing more about in the coming days. Meanwhile, you can read a speaker's eye view on the event on Paul Gunter's blog.

Roy Everitt, Writing For Results

PS It's easy to forget sometimes that business is done between people not corporations. The fact that we can meet and get to know some great people with whom we might share a business plan and make a lot of money gives us a head start on those who stay away and try to make it alone. Plus, it's great fun.

So the next time you get a chance to network at any level, but especially at this level, take it!

Sunday, June 17, 2007

Fathers' day - when the kids just have to listen to me

If you're a dad, I hope you've enjoyed fathers' day.

I have, because both my grown-up children came half the length of the country just to see me.

They probably didn't expect to have to listen to me, as well, but they will ask leading questions...

As always these days, we got to talking about the life-changing decisions I've taken in the last few years, culminating with my total career change earlier this year. I couldn't help but enthuse about what a difference it's made to me, just deciding to go from 'employee' mentality to self employed.

Of course, there are new 'pressures' to consider, like choosing the best clients and deciding when to take a break in town. Whether to attend this networking event or that one. How best to present our business to an eager audience. What to write about in this blog.

I'm amazed I cope with it all really, but back to the point. Both son and daughter have their own lives with their own complications, but they're both fascinated by mine. I've never been so interesting.

And when we got to talking about the aforementioned 'employee mentality', my son groaned quietly (he still has a 'job') and we moved onto discussing what his ideal business would be, and how he's going to go about starting it. He has some great ideas and a real passion for his 'thing' that I've no doubt will help him find a way through the sometimes tricky business of starting up.

We talked about how some of the most successful people are simply (or simply became) unemployable. About how you can make a leap of faith or you can take tiny steps to safely ease yourself from employment to a self-employment or entrepreneurial lifestyle, without remortgaging the kids.

Both my children are very bright and I'm totally confident they'll each choose the lifestyle to suit them.

And they'll both do it a damn sight quicker than their Dad did!

Roy Everitt, Writing For Results

Monday, June 11, 2007

Announcing UKBusinessInstitute.co.uk

Okay, a blatant advertisement today.

Briefly, UKBI is a new resource aimed at start-ups, new businesses, entrepreneurs and small to medium sized business owners who want to grow their business. It's packed full of information and resources, expertise and ideas that will help you start, grow and develop your business, whatever type of business that is.

It's not expensive, but it's not usually free either. But...

How would you like your UKBI membership for free?

You can – just by referring two people to UKBusinessInstitute.co.uk

How would you like that forever?

You will, or for as long as they stay a member.

In fact, for every member you refer to UKBusinessInstitute.co.uk, we’ll send you a generous 50% of their membership fees for every month they remain a member, forever.

So, just referring two members will pay for your continuing membership.

But there’s more:

Membership of UKBI is set to grow and grow. There’s no limit to the number of members you can refer to UKBI, so you could almost build an entire business around your UKBI referrals!

Imagine: half of everything they pay us goes straight to you!

(While we do all the work...)

In fact, you don’t even have to join before you start earning – you can simply recommend UKBusinessInstitute.co.uk to people and still take 50% of their membership fees once they sign up.

Of course, we think you’d be crazy not to sign up right away too, but it’s your choice.

You really can’t lose. Apply now for your FREE advanced membership newsletter AND for our affiliate referral scheme by clicking HERE.

Pay nothing now and start earning very soon!

NOTE: We won’t always be offering this generous scheme, but we will continue operate YOUR referral scheme, and to pay YOU 50% of all membership fees for every member you successfully refer, forever, so long as you sign up now.

But you’ll need to sign up soon, while the offer still applies.

Roy Everitt, Writing For Results

PS How can we do this?

Well, we’re keen to grow UKBusinessInstitute.co.uk as quickly as we can, to help as many new and growing businesses as possible.

And, much as we’d like to keep 100% of the fees for ourselves, we recognise that we need people like you to help us grow UKBI fast. As long as our generous affiliate scheme brings us at least twice as many members as we could do ourselves, we’re not out of pocket.

PLUS, a thriving, growing community is much more likely to RETAIN members in the longer term, too. Meaning an ongoing income for us to reinvest as well as a continuing passive income for you!

CLICK HERE TO JOIN NOW

Wednesday, June 6, 2007

It's not the day job that kills you...

… it’s trying to fit your LIFE into the evenings!


If you’re lucky, you might get weekends, too. Maybe, once a year, you’ll get a week or two away. And you’ll probably enjoy the respite, but the other fifty weeks?

· If, like most people, you spend fifty weeks a year doing something you don’t really enjoy…

· If, like many people, you look forward to the evening, then fall asleep in front of the TV…

· If, like a lot of people, you live for the weekends, then feel awful for most of Sunday because tomorrow’s Monday…

· If, as I do, you’d prefer to live your LIFE during your productive, waking hours…

Then isn’t it about time you did something about it?

· Because no one can make you work fifty weeks a year at something you don’t enjoy…

· Because no one says you can only have the evenings to relax…

· Because nobody can insist you have to ‘go to work’ on a Monday morning…

· Because it’s your LIFE you should be living, not someone else’s…

And it’s time to do something about it.

You’ve no doubt heard about the money people are making by marketing information products online. You might have looked into doing something like it yourself.

It’s a great business that lets you work in your own time, from almost anywhere, earning good (even great) money.

It could give you your life back.

But maybe you’re still unsure where to start – or if you should. In which case, I’ve just the thing. It’s a FREE ebook that I’ll send you, with my compliments and no obligation, that will give you the basic facts you need to decide whether information marketing is right for you.

It’s a simple word document that you’re free to copy or pass on (just keep my contact details intact please).

Just follow this link to my website or send me an email here and I’ll email it to you as soon as I read your mail, usually the same day.

Roy Everitt, Writing for Results

PS. You'll find plenty more on my website, including articles and details on our copywriting services. For even more services and articles, more free ebooks PLUS news of a brilliant new project we're really excited about (and proud of), go straight to our other website www.cinnamonedge.com

Friday, June 1, 2007

The Real Secret of the Gurus' Success

By Alan Goddard

Are you the world's best writer? Maybe the best website designer on the planet? Can you claim to be the best face-to-face salesperson, or the ultimate networker? Maybe you just create or invent the products the whole world has been waiting for? Are you such a gifted money manager that you can't help but get rich?

Maybe, but can you claim all of those accolades?

I thought not.

So why are you trying to do all of the above, and more?

Join the club. Most of us have tried to 'save a bit of money' by doing the stuff we're not so hot at. And we all know, deep down, that it's a big mistake. Do you want to save a few hundred pounds on designing your site and get no business from it? Do you want to do your own accounts and 'lose' thousands in fines? Maybe write your own sales copy and not sell a thing?

None of those is a good idea unless you want to be an also-ran. Using the expertise of people who are good at the things you're not good at is a much better idea.

Investing to accumulate. An old idea that never goes out of fashion.

Outsourcing is just that. Getting ahead by using other people's brains, and getting rich by other people's efforts and talents, not getting stuck on our own pride and stubbornness.

Most importantly, it's what the wealthy, successful gurus do.

And for me, wealth and success trump pride and failure every time!

Brought to you by Roy Everitt, writing for results.