What we are: Marketing Professionals What we're doing: marketing professionals

Friday, August 17, 2007

My Knees on tv - AND in the Pyrenees?

Two of the blessings I'm fortunate to be able to count amongst many are my health and fitness. A bit of work goes into the fitness and a little care into my health, but not everyone is so lucky.

My father wasn't. For the last 30 years of his life he suffered from increasingly disabling Multiple Sclerosis. Too many people still suffer from the varying and unpredictable effects of what is still an uncurable disease.

Research goes on to find better treatments and to isolate a cure, but meanwhile the families and carers of MS sufferers suffer too. MS Society was created to help everyone who's affected by the disease to cope better, thanks to the help and support of strangers and supporters.

That's why I'll be doing the televised Great North Run on 30th September, four days before my 51st birthday. My father could barely walk after his 45th birthday and not at all by his 6oth.

I've set an ambitious sponsorship target but you can help me reach it. You can sponsor me by clicking on the button below.



Roy Everitt, Running For Results

PS I've just heard I'll be supporting some more great causes earlier in September. Due to a last minute hitch, 'LeKnees', who are cycling the length and height of the Pyrenees on 8th-21st September, found themselves without a support driver for the first week. Luckily, one of the 'LeKnees' team is my brother-in-law, and I was able to step in. They're riding in aid of some truly deserving charities, and of course they're looking for sponsorship too!

You can read all about their plans, including details of some of the truly terrifying climbs they'll be making, HERE.

Saturday, August 11, 2007

Seeing The Light

I've been doing a lot of reading lately.

One of the advantages of working for oneself, and working from home, is the ability to devote whatever time we wish to whatever we choose to do.

It's also one of the disadvantages, but more on that in a moment.

One of the books I finally got around to reading is The Seven Habits of Highly Effective People. Another is Rich Dad Poor Dad andyet another was a more recent book called How to Get Rich, by Felix Dennis.

While Dennis talks very openly about the disadvantages of becoming rich, he is also gracious enough to tell us how we might do so, so we can find out for ourselves.

And while each of the authors of the above books has his own own slant on it (what marketers sometimes call a 'unique technology'), they all ultimately converge upon a few essential ideas:

1 Identifying a market or a need or a hunger

2 Sourcing, creating or reinventing a product to meet that need or hunger

3 Taking action

Which probably means - once we've truly got the message on board - reading fewer books when we could be acting on the advice within them!

Now, for each of us, there might be a particular book, maybe even a particular passage in a particular book, that will tip the balance within us, finally compelling us to act.

Maybe it's a matter of reaching a critical mass - a mass of information, knowledge, wisdom or ideas. I suspect it's a combination of both these, plus outside circumstances that finally tips us into our new way of life.

Whatever; whenever we finally take action, the results of that action often seem as inevitable as sunrise (and almost as illuminating)...

One way I know to hurry the sunrise is to move towards it. The faster we run (or fly) the sooner we get to see the light.

Or, the faster we act, the sooner our sky brightens.

Roy Everitt, Writing For Results

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Sunday, August 5, 2007

Hey - I finally found time to Blog!

And realised it's two weeks since I posted here.

Telling everyone else how important it is to blog regularly obviously had no effect on my memory - it just added a tiny bit to that vague feeling of guilt we all have about our 'to do' list...

Anyway, we've been busy in the world of ecommerce (more on that soon) and networking like crazy, so it was fitting that a quick look at 1-2-3 Reg this afternoon revealed their new ecommerce facility. Ranging from £8.99 to £39.99, they offer what looks like a fairly simple method of setting up an ecommerce site from scratch.

Methods of payment their ecommerce sites can accept range from Paypal to HSBC bank, plus Google Checkout, depending on the package you opt for.

We've not had time to try the service yet, but we might test it out soon. Meanwhile, if you have any experience of 1-2-3 Reg's ecommerce service (it's only a few days old), let me know.

Roy Everitt, Writing For Results

PS Networking like crazy is a bit of an understatement - four events in the past week, plus some informal meetings, plus another major event booked for three days in October... If you're not networking and making contacts, but trying to do it all alone, I've just one word: Why?

Not only is networking helpful to your business, and almost always educational, it's also great fun. Even the parking ticket we received yesterday didn't take the gloss off an excellent day of learning, networking, socialising and sharing time with people who actually understand what we're about. You won't find that sitting at home alone or even down the pub.