Getting Back at Google?

If you've used Google Adwords, you probably had the same mixed results that most of us have, especially at first - maybe spending more than you earned back?

No more!
Get Google Adwords for free, here: http://tinyurl.com/5w4k3h

(If the link doesn't work, copy and paste it into your browser.)

One simple idea, tuned to perfection until even Google loved it (and you will too), and your Google Ads are free.

It's really too good to miss, so go here: http://tinyurl.com/5w4k3h

Roy Everitt, Writing For Results

The Complete Marketing Manual from Cinnamon Edge

PS. I actually spoke about this product some months ago and expected Google to have found a way to stop it by now. Google moves in mysterious ways, but why should we care? Get free Google Adwords here: http://tinyurl.com/5w4k3h

Public Speaking part 10

Hello again,

Today, a few tips on structuring your presentation.

You probably know about the old 'tell them' advice.

1. Tell them what you're going to tell them
2. Tell them
3. Tell them what you've told them.

It's good advice, and as long as you show a bit of originality in your presentation, it is guaranteed to work.

But you don't just have to use it for the overall framework - it works just as well in each section of your presentation, so your speech can be a series of mini presentations, topped and tailed by a 'tell them what' introduction and a 'tell them what' summary.

Remember that most people will forget most of what you tell them unless it's:

a) Extremely memorable, or

b) Extremely relevant to them, or

c) Repeated several times.

So don't be afraid to repeat a point, especially a crucial or difficult point, several times if necessary. But to make it memorable, why not make your part 1's contentious, funny or seemingly impossible? Then set about demonstrating how that can be for your part 2, and part 3 then becomes something like 'So you see, the moon really is made of cheese', or whatever.

The purpose is to get people to pay attention by grabbing their interest with your 'headline' version of what you're going to tell them, then you entertain them as you explain how it can be true. Finally, you remind them what you've just told them, drawing attention once again to how unlikely, funny or controversial it sounded. Then they might remember!

Do this on a smaller scale with each section and you might get people to remember more than one or two points, but don't be surprised or offended if they don't - at least some element of public speaking is reminding people that they can't remember or do everything and they might just need an expert's help! Actually educating people is another skill entirely.

Most information products include a disclaimer to the effect that the product is for 'entertainment purposes' only - that's not a bad way to look at your public speaking. Although you're imparting good information, most people listening won't actually retain much of it, and they'll almost ceratinly apply even less.

Bear that in mind and it suddenly takes a bit of the pressure off, does it not?

Roy Everitt, Writing For Results

PS Sign up for Roy Everitt dotcom and get regular updates from the site, PLUS extra news, offers and special members-only deals. Just leave your name and email top right on this page.

PPS Still to come - MI.7 have managed to stay under wraps, despite the break in, but I promise my members will be the first to know when they finally break cover...

Also, 'Information Products Made Easy' will be made available to my members first - so sign up now!

WRITING FOR RESULTS HAS MOVED HOME!

You'll find me now at www.royeveritt.com where I add new content most days.

There's plenty of archive material here and at my old blog www.poemsforprofits.blogspot.com but all the new stuff will henceforth be on the new site.

Why? Well it's due to some feedback I received at Britpack Live and a decision to start using my name as a brand. Hiding behind a company name or an obscure website URL is not the way to raise my profile in the copywriting and marketing firmament.

So, Roy Everitt dotcom it is, at www.royeveritt.com

See you there!

Roy

North to South - a run and a long walk

Well, it could have been a long walk, what with our car expiring en route to Coventry and the Britpack Live event. On my birthday, too. In the end, the faithful RAC got us there.

A week earlier, I was at the Great North Run with my son, supported by his girlfriend and her parents. Hampered by the crowds, we ran quite slowly, and that's all you need to know, except that we finished feeling quite comfortable and we raised about a thousand pounds or so for our chosen charities.

So, to Britpack Live. What a fantastic weekend. Top quality speakers who turned out to be top quality company offstage as well. Absolutely loads of networking opportunities, dozens of potential JV partners and enough breakthrough information to leave all the delegates' heads spinning for days.

We're still catching our breaths and catching up with the contacts we made. And , of course, we're busier than ever taking action!

We'll be telling you all about the exciting events in Coventry and posting some pictures of Britpack Live on the new MI.7 blog very soon.

You haven't heard about MI.7?

It was the talk of Britpack Live. And you'll be hearing a lot about MI.7 in the next few months, just as soon as we're ready to let the secret out.

Just remember you heard it here first.

Roy Everitt, Writing For Results

So Much For That

Well, so much for the travel blog. I did manage to keep a diary of my time in the Pyrenees (see previous post) but I didn't find a lot of internet access, not surprisingly.

Nor have I found time since I got back to write up the diary into any legible form.

Still, the mammoth ride was a success. I had a great time supporting the Le Knees team for the first week or so, and my replacement did a stirling job in week two. The ride culminated in an unexpectedly hard last couple of days, battling bigger hills than I thought, plus strong onshore headwinds.

They made it, though. I have to admit I shed a small tear of pride more than once while I was with them, and another when I got the call late on Friday afternoon to say the celebratory champagne was being opened.

This week has been busy, busy, busy, but I finally found time to blog!

I will find time for the Great North Run this Sunday, too.

It's not too late to sponsor my efforts for MS Society at www.justgiving.co.uk/royeveritt

Roy Everitt, Running for Results

Let's Try Some Travel Writing, Shall We?

Nothing to do with either business or writing, except that I'll be trying to do a bit of both while I'm there, but I'm off to the South of France this Friday, 7th September.

One thing I may have mentioned here before is that I'll be doing the Great North Run, on Tyneside, on 30th September. I probably also mentioned that my brother in law John will be cycling the length of the Pyrenees, in the company of three other madmen, in the two weeks from the 9th.

John called up, sounding a bit anxious, a couple of weeks ago, to say that their support driver had had to drop out and could I please help?

One of the things that Suffolk lacks is big hills, and I gather these are more plentiful in the Northeast, so the Great North Run was promising to be quite a shock. A week or so running in the Pyrenees might be enough to put those Geordie hills in their place, though. So, of course, I snapped at the chance to join 'Le Knees', as they're calling themselves, for the first week or so.

I'll be taking my laptop, a camera and my running shoes, along with plenty of work to be getting on with while I wait for Le Knees to drag themselves over yet another Tour de France col.

So, I'll be trying to post the odd blog entry while I'm there, t'Internet connections permitting.

And while I'm here I may as well give you the inevitable sponsorship links. I'm running the Great North Run for MS Society, and my site is www.justgiving.com/royeveritt . John is cycling the Pyrenees for the British Heart Foundation and he's at www.justgiving.com/johncarrel and you'll find Le Knees at http://web.mac.com/jeremy_rushton/iWeb/Le%20Knees%202007/ with links to the other riders' sponsorship pages.

Roy Everitt, Running For Results

My Knees on tv - AND in the Pyrenees?

Two of the blessings I'm fortunate to be able to count amongst many are my health and fitness. A bit of work goes into the fitness and a little care into my health, but not everyone is so lucky.

My father wasn't. For the last 30 years of his life he suffered from increasingly disabling Multiple Sclerosis. Too many people still suffer from the varying and unpredictable effects of what is still an uncurable disease.

Research goes on to find better treatments and to isolate a cure, but meanwhile the families and carers of MS sufferers suffer too. MS Society was created to help everyone who's affected by the disease to cope better, thanks to the help and support of strangers and supporters.

That's why I'll be doing the televised Great North Run on 30th September, four days before my 51st birthday. My father could barely walk after his 45th birthday and not at all by his 6oth.

I've set an ambitious sponsorship target but you can help me reach it. You can sponsor me by clicking on the button below.



Roy Everitt, Running For Results

PS I've just heard I'll be supporting some more great causes earlier in September. Due to a last minute hitch, 'LeKnees', who are cycling the length and height of the Pyrenees on 8th-21st September, found themselves without a support driver for the first week. Luckily, one of the 'LeKnees' team is my brother-in-law, and I was able to step in. They're riding in aid of some truly deserving charities, and of course they're looking for sponsorship too!

You can read all about their plans, including details of some of the truly terrifying climbs they'll be making, HERE.